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Journey Summit 2017 Session Videos


Leaders in Higher Education, Insurance, and Mortgage shared how they are leveraging consumer data, identity resolution, and technology to move their organizations' focus from lead acquisition to customer acquisition.

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Introduction

to Journey Summit 2017

Ross Shanken, CEO and Founder, Jornaya

Opening Session

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The State of Digital Media

Gayle Meyers, CMO, LUMA Partners

LUMA Partners Session

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Keynote - Contagious: Why Things Catch On

Jonah Berger, Professor and Award Winning Author

Keynote Session

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Identity Resolution

THE FOUNDATION OF PEOPLE-BASED MARKETING

In this session, we address the Identity Resolution challenges and best practices that leading brands in mortgage, education, insurance and automotive are implementing in order to enable people-based marketing strategies that drive their business forward.

Watch Session 1

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Finding the Right Data Mix

WHAT YOU CAN AND SHOULD KNOW ABOUT YOUR CONSUMERS

In this session, we discuss the types of data - behavioral data, demographic data, contact verification data, past transaction data, psychographic data, and financial health data - that leading brands find to be most predictive.

Watch Session 2

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Translating to Treatment

WHAT YOU DO WITH WHAT YOU KNOW

In this session, we discuss how brands across industries put data to action by adjusting their treatment of consumers to maximize results.

Watch Session 3

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Continuous Engagement

DESIGNING YOUR STRATEGY FOR THE ENTIRE JOURNEY

A continuous engagement strategy requires having information as to where each consumer is in her purchase journey, and the ability to use this knowledge as input to engage with each consumer at all stages of her journey.

Watch Session 4

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Technology Enablement

BRINGING IT ALL TO LIFE

In this session, we discuss how organizations can more effectively use current and emerging technologies to provide marketers with a competitive advantage, by enabling timely, highly-personalized consumer engagements that drive ROI.

Watch Session 5A

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How to Navigate Through the new TCPA Changes

In this session, we have an in-depth discussion about the requirements of the TCPA, featuring expert attorneys. Panel members will help you to understand and navigate the latest interpretations and case law pertaining to the TCPA and how they may impact your industry and organization.

Watch Session 5B

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Emerging Trends in Marketing


Tina Moffett, Senior Analyst, Forrester discusses her insights to the latest strategies and technologies that can help marketers with identity resolution, marketing technologies, journey analytics, and continuous engagement.

Watch Session 6